Jordanne Waldschmidt

Chief Editor - Equipment World

Randall Reilly

September 2021 - Present

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Manages all aspects of content production and distribution for the construction division, which includes the Equipment World, Big Iron Dealer and Better Roads brands. 

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Research, write and edit articles for equipmentworld.com, a website with 225,000+ monthly visitors and nine weekly newsletters. 

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Leads editorial strategy to meet company objectives, resulting in a 20%+ increase in unique monthly readers over the previous year. 

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Oversees the Contractor of the Year and Dealer of the Year industry awards programs. Conceived and implemented a comprehensive refresh of the Contractor of the Year program to enhance the attendee experience and multimedia content production. 

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Content Marketing Manager

Association of Equipment Manufacturers (AEM)

​March 2012 - September 2021

 

Lead the planning, development and execution of AEM's trade show editorial, content marketing and social media strategies.

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Developed monthly editorial calendars for each brand, determining budget allocation, managing six freelance editors and overseeing content distribution across digital channels.

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Cultivated relationships with industry influencers to co-create content, execute campaigns and drive conversions. CONEXPO-CON/AGG 2020's influencer marketing strategy resulted in 11 partnerships with an extended reach of more than 808k and an onsite meetup with attendance exceeding 200 people.

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Leveraged organic and paid social media strategies to drive lead generation. Grew Utility Expo Newsletter subscribers by 65% in six months.

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Conducted regular measurement/analysis and provided corrective actions to enhance performance. CONEXPO-CON/AGG 365 weekly enewsletter consistently exceeded industry averages for open and click rates and amassed more than 50,000 subscribers.

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Managed multimedia content production including guest scheduling, script development, filming and editing. CONEXPO-CON/AGG Radio podcast received 270k+ downloads.

 

Account Executive

Creatonomy Marketing Communications

​April 2011 - March 2012

 

Created yearly marketing and advertising programs for B2C clients.

 

Collaborated with internal and external teams to produce estimates, quotes and production orders.

 

Performed media audits, research and competition analysis, and compiled metrics reports.

 

Wrote and proofread copy for websites, press releases and marketing collateral.

 

 

Receptionist/Administrative Support Staff

Lakeview Specialty Hospital 

​October 2005 - November 2011

 

Promptly direct calls on a multi-line phone system, maintain accurate sales logs, greet and direct visitors and vendors.

Administrative support experience in accounting, human resources, health information, case management and the hospital unit floor.

Recipient of the Above and Beyond Award and Commitment to Excellence Award.

 

 

General Agency Intern

Zizzo Group Marketing + PR + New Media

​January 2011 - April 2011

 

Assist the account services team with interview transcription, media auditing, client research and competition analysis.

 

 

School & Youth Campaign Intern

The Leukemia & Lymphoma Society 

September 2009 - May 2010

 

Co-editor and contributor to the bi-monthly Penny Times newsletter.

 

Wrote and distributed press releases.

 

Assisted with booth management for WEAC trade show.